Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Paid Media (PPC Advertising)
Pay Per Click (PPC) is an online advertising model that is used to drive traffic to your website. This is done by publishing your advert to Google search results related to your business offerings.
This kind of tactic takes strategy and planning but when it comes to quick lead generation, it is usually the first option in lead generation playbooks. What makes paid advertising a successful way to generate leads in a short amount of time is because you are choosing what kind of visitors land on your site. With this service, we will target people who are looking for your specific services, ensuring you are focusing on leads with the highest potential for conversion. With that in mind, you may pay for every click, but every click is worth it.
Your website is the online home of your business, it is the place potential clients visit when researching your service offerings, and it is also the place that potential employees or investors visit in order to better understand your business.
The long term success of your business relies on your website, its functionality, user experience, and content offerings – and the Blank Page team will help you design, develop, create and update your online home.
Content Development & Copywriting
Content Marketing refers to the creation, publication and distribution of helpful, informative and quality content that is strategically designed to educate, engage, and maintain, and convert your target market.
Content marketing is vital to the success of all campaigns as it is what attracts online prospects, whether through blogs, visuals, articles, podcasts or videos. And without strong content, your digital marketing efforts will be significantly compromised. Our team of professionals will create high quality content, and distribute it to your desired target market and through the correct channels – and you will be able to watch as your leads increase significantly, while your bottom line does just the same.
Brand Design & Strategy
From your brand logo and tone of voice, to your website design and marketing materials, our team of graphic designers and brand experts are here to bring your business to life.
By understanding your target market, your values and your core message, we are able to provide you with a visual representation of your business that will grab the attention of your audience and keep you top of mind.
Social Media Management
Social Media Marketing refers to the use of social media platforms to promote a business, service or product.
Social media marketing is in a constant state of flux, with new trends, platforms and behaviours developing, which require businesses to adjust their strategies accordingly. And our team of social media experts are here to do just that for your business.
From social media content creation to paid social media campaigns, we will help you grow your social media presence, generate leads, and deliver your message to your target audience effectively.
Search Engine Optimization
Search engines scour through billions of pieces of online content and evaluate thousands of elements to determine which content is going to answer a user’s online search query.
Search engines such as Google do this by discovering all available content by a process known as “Crawling” and “Indexing.” The search engine then orders these pages by how well they match the query of the user. And our SEO services will help your website rise up the search engine ranks.
We will increase the technical quality of your website as well as the quality and volume of content contained on your website to get you to the top of the results – and keep you there!
Email marketing continues to grow, evolve and thrive and when implemented with strategy, segmentation and personalisation, your business will reap the rewards.
At Blank Page, we are dedicated to creating email campaigns that reach the user, at the right time, while delivering the right message. We understand where each lead is in the buying cycle, and deliver your brand message to them with this in mind – guiding them through the buyer’s journey and converting them into paying customers.
Reporting & Audience Analytics
We will track everything from basic metrics including website bounce rate and page visits as well as audience engagement, conversion rates and click through rates.
In order for any digital marketing campaign to succeed, it needs to be monitored and tracked. Analytics gives us access to a lot of vital data about your customers and your business’s online presence. We will take this data and make informed decisions based on it in order to improve all your marketing efforts, which in turn, optimises your return on digital marketing.